Initial thoughts on idea

I really liked the idea of the band going to Brighton as it would represent what a group of 17 year olds would do as we are trying to make it look as natural as possible. I thought filming the band at Clapham Junction would also show realism. I think going to Brighton also gives us a lot of opportunities to do stuff. There is the beach and the pier. Brighton also has a rock historical background as Quadrophenia took place at brighton. The band playing in a studio will reflect our genre. In majority rock music videos they have shots of the band together in a studio or a distinct location which allows the audience to identify with the band. I found the song Someday suitable for our idea of having fun in brighton because the song is about remebering the good old times. I also found the song upbeat which is suitable for a rock video.

Audience questionnaire analysis

• Both Ryan and Dom felt that they should be instruments present in our music video. This is very common for bands to be playing with instruments such as Arctic monkeys and Mallory  Knox in their video are you rarely see bands not playing with instruments. We already planned to have a instruments playing but our questionnaire gives us further justification to do this. 
• Both Dom and Josanne pointed out that there should be high energy in a rock music video and Dom suggested that "if there wasn't much energy then that's not really something I would expect in it". This shows that our target audience would expect high energy in a rock video and therefore we will implement this in to our video.
• They thought the performance should have energy and should also be laddish. This we will certaily come across when we film in brighton we mostly having fun and mucking around. 
• Both Ryan and Josanne thought it should be serious video to becasue "you can get message across" and that "if it was sensitive it can get you more involved". We were thinking of having a serious narrative point at the end of the video so this should appeal to our audience. 
• They also expected a narrative in our video. 
• Ryan thought that you should focus on other things rather than on the band playing. However, Dom felt we should have the band shown frequently becasue he thought it is an opportunity to "show themselves off". These contrasting opinions show that we could focus 50/50 on the band playing in the studio and the day out in Brighton. 

Target Audience

Our demographic will be teenagers of both genders and young adults so the age group range we are targeting 15 to 25 year olds. This is because our genre appeals to these two age groups because rock music can be energtic and uplifting. Rock is more appealing to males, as most rock bands are all male, and the fact that women generally like pop music you could say that our music video has a gender bias. However, inide rock is getting more and more popular with women and the tone we chose in our music video makes us think that we should target females as well. Our relaxed mentality in the video will also appeal to teenagers as they like to connect with the audience and care less about the narrative. Ultimately our music video is based around having fun and mucking around and this will be amusing to teenagers and young adults. Our secondary demographic is 25-35 year olds. 

Genre

Costumes

This is a screenshot from the music video Time For Heroes by The Libertines. The Libertines is an indie rock band which represents our chosen genre. In this video you can cleary see they are wearing leather jackets. Lethal jackets symbolises the independence as a band as they are not mainstream. This represents them being an indie rock band. The shirt tucked out and the is tie not at the top button shows the casualness of the band and it relates to the fact they are having fun in the video. In are music video we are wearing something similar, a bomber jacket which will show that we are not trying to be mainstream.
Performance

In this video called R U Mine by Arctic Monkeys the performance by Alex Turner and Matt Helder represents the performance expected in the rock genre. 24 seconds through the video, we see Alex Turner and Matt Helders air drumming as the sound of drums are playing. This shows the energy and passion needed in a performance for the kind of music playing. Whilst they are in the car, they have their sunglasses which adds style to their performance. At 2.41 we see Alex Turner air guitar and kick the air which also portrays his energy he is giving to his performance. I think energy is vital when performing in the rock genre because it links to fast paced music normally heard in rock songs.

Mise-en-scene 

In a typical rock video you would have each member of the band present and the instruments they are playing. You sometimes have the speakers and other equipment you could find when a band is playing live at a concert. When they are playing, the band could be playing in many locations. Sometimes there are uncommon locations such as the desert, which is illustrated in the screenshot on the left. The two commons ones are the band playing at a concert where you see fans in the background and strobe lighting or the band are just playing in a empty room.





















Editing

In the music video called Teddy Picker by Arctic Monkeys. The editing represents the editing expected in indie rock music video or just the general rock genre. At 0.38 we see the music video start to play. The sounds of the drums start playing this is accompanied with rapid cutting of the drummer playing. This editing is fast paced as it matched the fast paced sound of the drums. Fast paced editing is generally seen in rock music videos.






Narrative
There are some rock music videos that include narrative such as Mallory Knox - Ghost in the mirror


However, music videos such as Libertines- Time For Heroes, Arctic Monkeys- R U Mine and Teddy don't have narrative in most of the video, the band members are just mucking around.

Lighting and camera
There are many close-up shots of the band playing. But most importantly close-ups of the singer or other members so that the audience can identify them as a star image.

Lighting
There is normally strobe lighting and flashing lights in rock music videos which is illustrated in this video Don't look back into the sun By The Libertines. The lighting is reflecting the video experience as we hear hard hitting and fast paced music.

When there is a scenario when the band is playing in empty room, lighting is normally added to have an affect to the otherwise empty room where you would see rock bands playing in music videos. An example of this is Mallory Knox - ghost in the mirror, where murky yellow lighting is present when the band are playing in empty room.

Goodwin's theory

Intertextuality

Intertextuality is when music videos use referrenced texts such as tv shows or movies. This is done because hets recogniton from the audience. John stewart said there was a visual reference to cinema, fashion and photography. He says the music videos are incorprating, raiding and constructing.

Here is an example:

Taylor Swift - Love Story

This music video is based on Romeo and Juliet as it follows the same story line. This is referrencing to another existing text therefore we can say this is an example of intertextuality. The lyrics are also linked to the play. Lyrics such as "Daddy said stay away from Juliet" emphasise this. The outfits also look very archaic which is similar to the outfits in the 19568 romeo and juleit film.

Adding text

Before

After 

music videos in relation to voyeurism

Anaconda - Nicki Minaj

One of the first shots of the video shows women wearing very little clothing and there bare legs are showing. Throughtout the whole music video, about 90% of the shots are women in very little clothing which shows cleavlege, and there arses are very explicit. This has been done to atrract attention from the males watching. Some are wearing crop tops which is one of the main reasons why this is aimed at males. Most of the time the women in the video are twerking or doing some other arse movement which I also think provokes the males to gaze. I think it is very sexual when we see her pouring cream on her breast and when she is dancing around drake. To show that she is dancing very sexually the director used a long shot which also makes sure that the male viewer can the best view of her arse. I would like to highlight what drake is acting like, he always has his eyes on her and it seems that he is taking pleasure at what she is doing.  This sums up the male attitude towards women when a female dances like this. It is very obvious also that when Nicki Minaj bends down and all Drake can see is her arse this gives further evidence to suggest that this is aimed towards males. 37 seconds through the video there is a long shot that makes sure that the viewer can see her whole body espeically the arse. This is purposely done to engage the male viewer. There is jump cutting on 22 seconds to have a close up of the arse which engages the mail viewer.

Close-up of the arse to attract male viewer. 

 She Makes Me Wanna - JLS 

The first shot of this video is a shot of guy with his top off which reveals his abs. This therefore shows you that this video is primarily aimed at the female audience. I think this is the only real reason why they have him topless. In all of the scenes that Ashton is in he is either wearing a tank top which reveals his chest, which will also want to make the female gaze,  or he is topless. Therefore he he has a sexual image that femal viewers will want to look at. Throughtout the video it keeps cutting to one of the group on a rock topless. I think the editor is doing this to grab the attention of the viewer all the time throughout the video and make her watch the whole way through. There are mid and long shots to show the whole body. They have shown his whole body because they know females will gaze at this.

Adding background

Before

After 

Moving an object

Before

After

Removing an object

Before

After 

Layers task

Before 

After

Adding filters

Before




















After

 

Removing blemishes task

Before

After 

Music video directors

Michel Gondry 

• Directe music vidéos such as the "Like a Rolling Stone" – The Rolling Stones (1995), "Dance Tonight" – Paul McCartney (2007), "Come Into My World" – Kylie Minogue (2002).

• Directed films such as The Green Hornet and Eternal Sunshine of the Spotless Mind. 

• Known for his inventive visual style and manipulation of mise en scène.

John Landis 

• Music videos: Thriller - Michael jackson, Black or White - Michael Jackson

• Feature films: Trading Places, Beverly hills cops 3 and The Blues Brothers.
• Known for his comedy and horror films. 

Star Image

Ed sheeran 

• 10.5 million followers on twitter 
• More than 8 million likes on facebook 
• collobartions with Talyor Swift, Wretch 32 and Lupe Fiasco.
• He has done a duet with Elton John.
• Been on tv shows such as never mind the buzzcocks.
• Has appeared on Britsh chat shows and American chat shows. In the both chat shows he seems very relaxed down-to-earth guy. He starts talking about how his scientist teacher at school looked like Jonathan Ross. This shows that he is relaxed and is confident about being on a chat show. He also entered Jonathan Ross' chat show by riding on the host's back to futher his confident and relaxed mindset.
• Been on the front cover of magazines such as Vibe.
• He is going to release a new book called 'Ed Sheeran: A Visual Journey'
• His second studio album titled x, was released worldwide on 23 June 2014, charting at number one in the UK and US.
• He has won two Brit Awards and has been nomianted for 3 Grammys.