Audience questionnaire analysis

• Both Ryan and Dom felt that they should be instruments present in our music video. This is very common for bands to be playing with instruments such as Arctic monkeys and Mallory  Knox in their video are you rarely see bands not playing with instruments. We already planned to have a instruments playing but our questionnaire gives us further justification to do this. 
• Both Dom and Josanne pointed out that there should be high energy in a rock music video and Dom suggested that "if there wasn't much energy then that's not really something I would expect in it". This shows that our target audience would expect high energy in a rock video and therefore we will implement this in to our video.
• They thought the performance should have energy and should also be laddish. This we will certaily come across when we film in brighton we mostly having fun and mucking around. 
• Both Ryan and Josanne thought it should be serious video to becasue "you can get message across" and that "if it was sensitive it can get you more involved". We were thinking of having a serious narrative point at the end of the video so this should appeal to our audience. 
• They also expected a narrative in our video. 
• Ryan thought that you should focus on other things rather than on the band playing. However, Dom felt we should have the band shown frequently becasue he thought it is an opportunity to "show themselves off". These contrasting opinions show that we could focus 50/50 on the band playing in the studio and the day out in Brighton. 

Target Audience

Our demographic will be teenagers of both genders and young adults so the age group range we are targeting 15 to 25 year olds. This is because our genre appeals to these two age groups because rock music can be energtic and uplifting. Rock is more appealing to males, as most rock bands are all male, and the fact that women generally like pop music you could say that our music video has a gender bias. However, inide rock is getting more and more popular with women and the tone we chose in our music video makes us think that we should target females as well. Our relaxed mentality in the video will also appeal to teenagers as they like to connect with the audience and care less about the narrative. Ultimately our music video is based around having fun and mucking around and this will be amusing to teenagers and young adults. Our secondary demographic is 25-35 year olds. 

Genre

Costumes

This is a screenshot from the music video Time For Heroes by The Libertines. The Libertines is an indie rock band which represents our chosen genre. In this video you can cleary see they are wearing leather jackets. Lethal jackets symbolises the independence as a band as they are not mainstream. This represents them being an indie rock band. The shirt tucked out and the is tie not at the top button shows the casualness of the band and it relates to the fact they are having fun in the video. In are music video we are wearing something similar, a bomber jacket which will show that we are not trying to be mainstream.
Performance

In this video called R U Mine by Arctic Monkeys the performance by Alex Turner and Matt Helder represents the performance expected in the rock genre. 24 seconds through the video, we see Alex Turner and Matt Helders air drumming as the sound of drums are playing. This shows the energy and passion needed in a performance for the kind of music playing. Whilst they are in the car, they have their sunglasses which adds style to their performance. At 2.41 we see Alex Turner air guitar and kick the air which also portrays his energy he is giving to his performance. I think energy is vital when performing in the rock genre because it links to fast paced music normally heard in rock songs.

Mise-en-scene 

In a typical rock video you would have each member of the band present and the instruments they are playing. You sometimes have the speakers and other equipment you could find when a band is playing live at a concert. When they are playing, the band could be playing in many locations. Sometimes there are uncommon locations such as the desert, which is illustrated in the screenshot on the left. The two commons ones are the band playing at a concert where you see fans in the background and strobe lighting or the band are just playing in a empty room.





















Editing

In the music video called Teddy Picker by Arctic Monkeys. The editing represents the editing expected in indie rock music video or just the general rock genre. At 0.38 we see the music video start to play. The sounds of the drums start playing this is accompanied with rapid cutting of the drummer playing. This editing is fast paced as it matched the fast paced sound of the drums. Fast paced editing is generally seen in rock music videos.






Narrative
There are some rock music videos that include narrative such as Mallory Knox - Ghost in the mirror


However, music videos such as Libertines- Time For Heroes, Arctic Monkeys- R U Mine and Teddy don't have narrative in most of the video, the band members are just mucking around.

Lighting and camera
There are many close-up shots of the band playing. But most importantly close-ups of the singer or other members so that the audience can identify them as a star image.

Lighting
There is normally strobe lighting and flashing lights in rock music videos which is illustrated in this video Don't look back into the sun By The Libertines. The lighting is reflecting the video experience as we hear hard hitting and fast paced music.

When there is a scenario when the band is playing in empty room, lighting is normally added to have an affect to the otherwise empty room where you would see rock bands playing in music videos. An example of this is Mallory Knox - ghost in the mirror, where murky yellow lighting is present when the band are playing in empty room.

Goodwin's theory