Target Audience

Our demographic will be teenagers of both genders and young adults so the age group range we are targeting 15 to 25 year olds. This is because our genre appeals to these two age groups because rock music can be energtic and uplifting. Rock is more appealing to males, as most rock bands are all male, and the fact that women generally like pop music you could say that our music video has a gender bias. However, inide rock is getting more and more popular with women and the tone we chose in our music video makes us think that we should target females as well. Our relaxed mentality in the video will also appeal to teenagers as they like to connect with the audience and care less about the narrative. Ultimately our music video is based around having fun and mucking around and this will be amusing to teenagers and young adults. Our secondary demographic is 25-35 year olds.