Intertextuality

Intertextuality is when music videos use referrenced texts such as tv shows or movies. This is done because hets recogniton from the audience. John stewart said there was a visual reference to cinema, fashion and photography. He says the music videos are incorprating, raiding and constructing.

Here is an example:

Taylor Swift - Love Story

This music video is based on Romeo and Juliet as it follows the same story line. This is referrencing to another existing text therefore we can say this is an example of intertextuality. The lyrics are also linked to the play. Lyrics such as "Daddy said stay away from Juliet" emphasise this. The outfits also look very archaic which is similar to the outfits in the 19568 romeo and juleit film.